Building your digital marketing strategy can be a daunting task. Beginning anything can be daunting. Just trying to write this article was daunting. (I’m always in constant recovery from 20-minute stares into la la land.) Here are 5 steps to starting your digital strategy:
Word-of-mouth marketing is the most powerful tool for reaching customers. And word-of-mouth marketing has progressed aggressively thanks to social media. We have progressed from push marketing to pull marketing. Of course, push marketing has worked for some—Beyoncé anyone? But now word-of-mouth is more powerful than any Kim Kardashian Instagram photo (no hyperlink needed). Do you trust recommendations from paid celebrities more than recommendations from peers, friends or family members?