The Progression of Word of Mouth Marketing Through Social Media

Social Media Marketing

Word-of-mouth marketing is the most powerful tool for reaching customers. And word-of-mouth marketing has progressed aggressively thanks to social media. We have progressed from push marketing to pull marketing. Of course, push marketing has worked for some—Beyoncé anyone? But now word-of-mouth is more powerful than any Kim Kardashian Instagram photo (no hyperlink needed). Do you trust recommendations from paid celebrities more than recommendations from peers, friends or family members?

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