A few weeks ago, I attended and volunteered at Digital Atlanta. I had my sight on several sessions that dealt directly with digital and social media analytics, sprinkled with a few sessions that sparked my curiosity (mobile marketing, marketing for startups, etc.). Expecting to learn more, the digital and social media sessions actually just reassured what I already knew, and I ended up learning more from attending sessions not directly related to digital and social media analytics.
Who is Larry Lowe, M.S.? And what does the M.S. stand for? Well, the M.S. stands for Masters of Science, in which I majored in Marketing and earned a Certificate in Brand Awareness and Customer Management. And who is Larry Lowe? Well, I’m a lot of things. But to sum it up in one cohesive noun, I would describe myself as a perpetual learner.