What’s your brand’s story? The story of Solomon Northup in the Golden Globe winning film 12 Years a Slave proves that great storytelling is the key to engaging conversations with your customers.
We are one week into 2014. Yes! We have survived the “Best of 2013,” “Trends to Watch in 2014” and other redundant year-end lists. But wait. Pretty soon, there will be a barrage of award shows celebrating and praising the “Best of 2013” with as much pomp and circumstance as a funeral put on by Phaedra Parks and Willie Watkins’ funeral home services.