How 12 Years a Slave Can Help Tell Your Brand’s Story

12 Years A Slave

What’s your brand’s story? The story of Solomon Northup in the Golden Globe winning film 12 Years a Slave proves that great storytelling is the key to engaging conversations with your customers.

We are one week into 2014. Yes! We have survived the “Best of 2013,” “Trends to Watch in 2014” and other redundant year-end lists. But wait. Pretty soon, there will be a barrage of award shows celebrating and praising the “Best of 2013” with as much pomp and circumstance as a funeral put on by Phaedra Parks and Willie Watkins’ funeral home services.

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Visually Driving Conversion On Instagram

Visually Driving Conversion On Instagram

A picture is worth a 1000 words, and the data proves it. As social media continues to grow, it appears that we would rather look than read. And with Instagram and Pinterest as the headliners of this visual show, it’s only right (or unavoidable) that these platforms figure out a way to monetize through…wait for it…Ads. In this post, I will update you on the latest and show you how to visually drive conversion without paying for ads. So if your current strategy for Twitter and Instagram is using every possible hashtag, including #FoodPorn and #Kittens, this post will be of invaluable assistance to you.

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The Progression of Word of Mouth Marketing Through Social Media

Social Media Marketing

Word-of-mouth marketing is the most powerful tool for reaching customers. And word-of-mouth marketing has progressed aggressively thanks to social media. We have progressed from push marketing to pull marketing. Of course, push marketing has worked for some—Beyoncé anyone? But now word-of-mouth is more powerful than any Kim Kardashian Instagram photo (no hyperlink needed). Do you trust recommendations from paid celebrities more than recommendations from peers, friends or family members?

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