Digital marketing is an ever evolving process. To enhance this process, you must understand how to effectively optimize your campaigns. Here are four ways to do so.
Building your digital marketing strategy can be a daunting task. Beginning anything can be daunting. Just trying to write this article was daunting. (I’m always in constant recovery from 20-minute stares into la la land.) Here are 5 steps to starting your digital strategy:
Many don’t know, but crowdfunding is social–it’s based on building relationships. Too many times people try to start a crowdfund with the idea of getting what they need just on the pure basis of a good idea or charity. However, more effort is required in most cases. Here are a few tips to follow:
Ever visited a brands social network Sure a link to a relevant article by USA Today doesn’t necessarily hurt your brand. But why direct your audience to an article and have them share someone else’s work? You should at least give your opinion on the article or better yet, repurpose it.
The concept of Social Media ROI is very obscure. It’s like finding the pot of gold at the end of the rainbow. Is it possible? Can we catch the four-leaf clover? Why, yes. With the evolvement of Big Data, there are several ways to correlate ROI with social media.
The key to tracking social media ROI depends on 3 things:
- Your industry/business model.
- The scope of your current social media presence and strategy.
- And most importantly, your overall business goals.
Now, there will be people, peers, and executives that may not immediately believe that it’s possible. But it’s a lot harder to measure the effectiveness of traditional marketing/advertising (like billboards, radio or TV advertisements) than social media. Data has allowed us to more accurately measure the success of marketing campaigns. (See the successes of Amazon and Netflix’s House of Cards.) Below is just one of the methods for measuring social media ROI: