Digital marketing is an ever evolving process. To enhance this process, you must understand how to effectively optimize your campaigns. Here are four ways to do so.
It seems like the music industry is catching up to its consumers’ demands by finally adapting to streaming services. Like Napster and iTunes in the early 00s (guilty LimeWire user here), there’s a lot of debate over music streaming, not only as a business model, but also as a product/service.
Recently, Jay Z announced the release of his new music streaming service Tidal to much fanfare…and can I say backlash? Can Tidal survive the backlash?
What’s your brand’s story? The story of Solomon Northup in the Golden Globe winning film 12 Years a Slave proves that great storytelling is the key to engaging conversations with your customers.
We are one week into 2014. Yes! We have survived the “Best of 2013,” “Trends to Watch in 2014” and other redundant year-end lists. But wait. Pretty soon, there will be a barrage of award shows celebrating and praising the “Best of 2013” with as much pomp and circumstance as a funeral put on by Phaedra Parks and Willie Watkins’ funeral home services.